Unit 4: Assessing Viability of Initial idea

Date: 03/11/12

SWOT Audience Feedback for my three ideas presented

STRENGTHS IDEA 1) ’’Great thing to talk about’’. ''Have research some things about the topic which is good and makes your idea clear''.	WEAKNESSES ’’Event happened already’’ ’’Police might take it serious and not allow you for any information’’.
IDEA 2) ’’There are lots of people to interview for this idea’’. ’’Cosmetics are used worldwide.’’ ''Good topic to talk about and to explore about''.  ''I like your development of ideas''.  ''I like the fact that you want to be more challenging and pursue on imaginative and creative ideas.''	’’You might not be able to interview with cosmetic owner company’’. ''Be more precise and detailed to become more confident in your idea''.  ''Research more on the topic''.
IDEA 3) ’’Really a problem in the world’’.	’’It will quite be hard to talk about it.’’
OPPORTUNITIES IDEA 1)  ’’There are lots of archive footages about riots’’.	THREATS ’’Might not be allowed to take it forward because it’s shocking’’.
IDEA 2)  ’’There many different cosmetics that you could talk about.’’ ''It is a global issue and a big millionaire industry, which makes it more interesting as it is all around us.''	’’People don’t want to be on camera when it comes to using lots of cosmetics’’.
IDEAS 3)  ’’There are many different products to talk about.’’	’’The footage or images may be inappropriate or sexually explicit for young viewers.’’

Clarifying my chosen idea

Idea:	Locations and Access: Would this be filmed mainly in school with students?	Gap in the Market: Are there other factual programmes about this issue?	Duration: Could this idea be explored in just 5 minutes?	Audience: Would this be appealing to a teenage audience?
My documentary is about the objectification of women and excessive nude scenes in music videos. Main question asked throughout the documentary to all interviewees is whether it is right or wrong to have certificates on music videos? How far can they go on the idea of censoring what we see? (E.g. if smoking appears on a music videos it can be rated as 18).	No it won’t because my documentary will be filmed in a recording company or shopping centre or a youth club.	No because the objectification of women is not highlighted in the media a lot as sex and women wearing revealing clothing is the only way they can earn money and it attract their audiences from all ages and backgrounds. The USP is that it is made by a young person for young person about sex in the mass media.	Yes by just investigating how it has an influence on young people physically, emotionally, intellectually and socially.	Yes because it sheds light on the excessive amounts of sexually explicit music videos there are mainly on YouTube. My target audience would like to see some examples of my chosen YouTube music videos.